TARGET AUDIENCE RESEARCH - VOGUE
VOGUE MAGAZINE
HOW MY MAGAZINE'S AUDIENCE IS SIMILAR TO THOSE OF VOGUE -Vogue magazine caters towards both men and women and those of all ages, but 77% of their viewers are female, and the most interested age group is 25-34 years old being 34% of viewers. The 16-24 years old viewers take up 28% of readers being more than the 35-44 year range and the 45+ age range.I want to hit the audience range of 16-24, and like Vogue have that versatility so that it has the potential to appeal to everyone at any age.
HOW VOGUE MARKETS THEIR PRODUCT
-Vogue has a YouTube channel that is based around celebrities getting ready routines and their makeup tips. These videos come up in the recommended section of YouTube section. Vogue calls this section, "This intimate series takes us in the bathroom with well-known and beloved beauty, fashion, and pop culture faces. Beauty Secrets shows the routine and products beloved by the biggest stars."Vogue sends out editorial emails and emails asking those to subscribe to the magazine, this helps tie together the online world and the magazine.
"A robust email program integrated with and enhanced the reader experience, offering insider moments that brought the magazine to life in unique ways. An email from Jessica Biel previewed her photo shoot for an upcoming issue; Tina Fey dropped a note about her new cover. It was all original content, and a chance to reconnect with Vogue."
THE PERSUASIVE TECHNIQUES THAT
VOGUE USES -
Vogue 's director invited readers to send in and share their first time reading vogue and their experience. These were posted on Vogue online and when you commented they gifted someone else a gift subscription.
THE FORM OF MEDIA THAT VOGUE USES (PRINT, TV, RADIO, BILLBOARDS, DIGITAL, EMAIL, SOCIAL MEDIA) -
Vogue Magazine has a @voguemagazine account, which has 21.3 million followers and 5528 posts. For the pictures that Vogue posts, they can also advertise brands and companies. Allowing people to click on photos to find that same outfit.
Vogue magazine is available online and through the mail. You can find Vogue magazines at any grocery store and any book store.
Vogue.com is the main website that publicizes for Vogue
Vogue is also seen on billboards in major cities
THE ASPECTS I WOULD USE TO MARKET MY OWN PRODUCT -
I would definitely be interested in sending out emails and specials editorial letters by email to try and interact with the subscribers. By allowing them to have a inside on what Vogue is coming out with it gains the interest of more people to subscribe.
HOW MY MAGAZINE'S AUDIENCE IS SIMILAR TO THOSE OF VOGUE -Vogue magazine caters towards both men and women and those of all ages, but 77% of their viewers are female, and the most interested age group is 25-34 years old being 34% of viewers. The 16-24 years old viewers take up 28% of readers being more than the 35-44 year range and the 45+ age range.I want to hit the audience range of 16-24, and like Vogue have that versatility so that it has the potential to appeal to everyone at any age.
HOW VOGUE MARKETS THEIR PRODUCT
-Vogue has a YouTube channel that is based around celebrities getting ready routines and their makeup tips. These videos come up in the recommended section of YouTube section. Vogue calls this section, "This intimate series takes us in the bathroom with well-known and beloved beauty, fashion, and pop culture faces. Beauty Secrets shows the routine and products beloved by the biggest stars."Vogue sends out editorial emails and emails asking those to subscribe to the magazine, this helps tie together the online world and the magazine."A robust email program integrated with and enhanced the reader experience, offering insider moments that brought the magazine to life in unique ways. An email from Jessica Biel previewed her photo shoot for an upcoming issue; Tina Fey dropped a note about her new cover. It was all original content, and a chance to reconnect with Vogue."
THE PERSUASIVE TECHNIQUES THAT
VOGUE USES -Vogue 's director invited readers to send in and share their first time reading vogue and their experience. These were posted on Vogue online and when you commented they gifted someone else a gift subscription.
THE FORM OF MEDIA THAT VOGUE USES (PRINT, TV, RADIO, BILLBOARDS, DIGITAL, EMAIL, SOCIAL MEDIA) -
Vogue Magazine has a @voguemagazine account, which has 21.3 million followers and 5528 posts. For the pictures that Vogue posts, they can also advertise brands and companies. Allowing people to click on photos to find that same outfit. Vogue magazine is available online and through the mail. You can find Vogue magazines at any grocery store and any book store.
Vogue.com is the main website that publicizes for Vogue
Vogue is also seen on billboards in major cities
THE ASPECTS I WOULD USE TO MARKET MY OWN PRODUCT -
I would definitely be interested in sending out emails and specials editorial letters by email to try and interact with the subscribers. By allowing them to have a inside on what Vogue is coming out with it gains the interest of more people to subscribe.
Comments
Post a Comment